The idea being in the brains and under research for almost a year needed a name at last, to book the domain name. I wanted something intrinsically suggestive but yet not very explicit. I wanted fun to be the crux of the name. I wanted it to be characteristic me. Also from the business perspective of things it had to be catchy and with high recollectable quotient. It also had to have a certain character/element associated with it, with which one and all can relate very easily.
What we were getting into through this was 'Publishing', I worked around it from right, left, front, back, up and down, I found a befitting anagram which matched all the above requirements.
, it is now.
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